initializing…

3D purple spiral sphere
3D purple spiral sphere
3D purple spiral sphere
3D purple spiral sphere
3D purple spiral sphere



hi, i'm yusang



hi, i'm yusang



hi, i'm yusang



hi, i'm yusang



hi, i'm yusang

i love bringing

i love bringing

i love bringing

i love bringing

i love bringing

ideas to life

ideas to life

ideas to life

ideas to life

ideas to life

Good product management
delivers user value

Good product
management

delivers
user value

Good product
management

delivers
user value

Great product management
executes where user value
meets product vision

Great product
management
executes where
user value meets
product vision

Great product
management
executes where
user value meets
product vision

Great product management
executes where user value
meets product vision

Core Skills

Core Skills

Core Skills

Core Skills

Core Skills

As a product leader, I've spent the past 10 years building products and innovative experiences in social gaming, community building, and creator empowerment.

Technophile at heart, I have a strong affinity for emerging tech and its potential to improve the world.

As a product leader, I've spent the past 10 years building products and innovative experiences in social gaming, community building, and creator empowerment.

Technophile at heart, I have a strong affinity for emerging tech and its potential to improve the world.

As a product leader, I've spent the past 10 years building products and innovative experiences in social gaming, community building, and creator empowerment.

Technophile at heart, I have a strong affinity for emerging tech and its potential to improve the world.

As a product leader, I've spent the past 10 years building products and innovative experiences in social gaming, community building, and creator empowerment.

Technophile at heart, I have a strong affinity for emerging tech and its potential to improve the world.

MY PRODUCT
PRINCIPLES

MY PRODUCT
PRINCIPLES

MY PRODUCT
PRINCIPLES

MY PRODUCT
PRINCIPLES

MY PRODUCT
PRINCIPLES

📊

📊

📊

📊

📊

DATA-DRIVEN DECISIONS

DATA-DRIVEN DECISIONS

DATA-DRIVEN DECISIONS

DATA-DRIVEN DECISIONS

DATA-DRIVEN DECISIONS

Quantitative and qualitative data are essential to drive product decisions, measure success, and iterate frequently

Quantitative and qualitative data are essential to drive product decisions, measure success, and iterate frequently

Quantitative and qualitative data are essential to drive product decisions, measure success, and iterate frequently

Quantitative and qualitative data are essential to drive product decisions, measure success, and iterate frequently

🧠

🧠

🧠

🧠

🧠

JOBS-TO-BE-DONE MENTALITY

JOBS-TO-BE-DONE MENTALITY

JOBS-TO-BE-DONE MENTALITY

JOBS-TO-BE-DONE MENTALITY

JOBS-TO-BE-DONE MENTALITY

Products are developed to help users accomplish specific "jobs"

Products are developed to help users accomplish specific "jobs"

Products are developed to help users accomplish specific "jobs"

Products are developed to help users accomplish specific "jobs"

Select 0 to 1 Experience

Select 0 to 1 Experience

Select 0 to 1 Experience

Select 0 to 1 Experience

Select 0 to 1 Experience

I've led cross-functional teams in developing both consumer and enterprise products, ranging from intuitive user-facing platforms to robust technical infrastructures and seamless API integrations.
These initiatives have measurably enhanced the experiences of millions of users.

I've led cross-functional teams in developing both consumer and enterprise products, ranging from intuitive user-facing platforms to robust technical infrastructures and seamless API integrations. These initiatives have measurably enhanced the experiences of millions of users.

I've led cross-functional teams in developing both consumer and enterprise products, ranging from intuitive user-facing platforms to robust technical infrastructures and seamless API integrations. These initiatives have measurably enhanced the experiences of millions of users.

I've led cross-functional teams in developing both consumer and enterprise products, ranging from intuitive user-facing platforms to robust technical infrastructures and seamless API integrations. These initiatives have measurably enhanced the experiences of millions of users.

I've led cross-functional teams in developing both consumer and enterprise products, ranging from intuitive user-facing platforms to robust technical infrastructures and seamless API integrations. These initiatives have measurably enhanced the experiences of millions of users.

  • Purple background card with a black stripe
    Luna Park Pairs Logo

    Gamifying new connections and

    shared experiences

    Slack integration with monthly random-pairing

    tournaments that quadrupled MAU and

    doubled subscriptions revenue

    (2021-2023)

  • Red background card with a black stripe
    Luna Park on Demand Logo

    Hundreds of Luna Park Games

    at any time, for any need

    Completely new infrastructure supporting games

    on demand that unlocked subscriptions and

    10x'ed users and annual revenue

    (2021-2023)

  • Teal background card with a black stripe
    Luna Park Logo

    Virtual events that remote

    teams actually love

    Proprietary live hosted game show platform

    that uses social gaming to engage teams

    in an increasingly remote world

    (2021-2023)

    • Cell phone with Amino Stories popping out in 3d on a blue background
    Green background card with a black stripe

    Empowering Amino's Creators

    to do what they love

    Creator monetization platform that resulted

    in 1.6 million Stories and thousands of

    Creators making a living on Amino

    (2018 - 2021)

    • Amino Apps Screens
    Dark Purple background card with a black stripe

    Major overhaul of a social media

    app with over a million DAU

    Complete revamp of the Amino mobile app to

    add the Stories feature and a ML-powered,

    personalized user experience

    (2018 - 2021)

  • iPhone frame over a blue background
    • AndandTech Logo
    • Best Reviews Logo
    • LiveScience Logo
    • Newsarama Logo
    • Space.com Logo
    • Tom's Hardware Logo
    • Tom's Guide Logo
    Left side of iPhone frame
    Orange background card with a black stripe

    Optimizing mobile web &

    videos for tech media

    Refactored CMS to optimize over 100k pages for

    mobile web, and upgraded video player to

    dynamically recommend content

    (2018)

  • Blue background card with a black stripe
    Unofficial Cardboard Logo

    From a small eCommerce shop

    to a mobile VR market leader

    Google's first official partner and trailblazer for

    mobile VR headsets that helped build VR

    apps for Fortune 500 brands

    (2014 - 2017)

    • Daily News Auto Screenshot
    • Daily News Autos Screenshot of Find Autos
    • Daily News Autos Screenshot of BMW 3 Series Detail Page
    Candy Red  background card with a black stripe

    Turning Daily News Autos into

    a research and discovery hub

    Doubled page views per visit by redesigning autos

    vertical and integrating a 3rd party API for data

    and photos of every make and model

    (2013 - 2014)

  • Purple background card with a black stripe
    Luna Park Pairs Logo

    Gamifying new connections and

    shared experiences

    Slack integration with monthly random-pairing

    tournaments that quadrupled MAU and

    doubled subscriptions revenue

    (2021-2023)

  • Red background card with a black stripe
    Luna Park on Demand Logo

    Hundreds of Luna Park Games

    at any time, for any need

    Completely new infrastructure supporting games

    on demand that unlocked subscriptions and

    10x'ed users and annual revenue

    (2021-2023)

  • Teal background card with a black stripe
    Luna Park Logo

    Virtual events that remote

    teams actually love

    Proprietary live hosted game show platform

    that uses social gaming to engage teams

    in an increasingly remote world

    (2021-2023)

    • Cell phone with Amino Stories popping out in 3d on a blue background
    Green background card with a black stripe

    Empowering Amino's Creators

    to do what they love

    Creator monetization platform that resulted

    in 1.6 million Stories and thousands of

    Creators making a living on Amino

    (2018 - 2021)

    • Amino Apps Screens
    Dark Purple background card with a black stripe

    Major overhaul of a social media

    app with over a million DAU

    Complete revamp of the Amino mobile app to

    add the Stories feature and a ML-powered,

    personalized user experience

    (2018 - 2021)

  • iPhone frame over a blue background
    • AndandTech Logo
    • Best Reviews Logo
    • LiveScience Logo
    • Newsarama Logo
    • Space.com Logo
    • Tom's Hardware Logo
    • Tom's Guide Logo
    Left side of iPhone frame
    Orange background card with a black stripe

    Optimizing mobile web &

    videos for tech media

    Refactored CMS to optimize over 100k pages for

    mobile web, and upgraded video player to

    dynamically recommend content

    (2018)

  • Blue background card with a black stripe
    Unofficial Cardboard Logo

    From a small eCommerce shop

    to a mobile VR market leader

    Google's first official partner and trailblazer for

    mobile VR headsets that helped build VR

    apps for Fortune 500 brands

    (2014 - 2017)

    • Daily News Auto Screenshot
    • Daily News Autos Screenshot of Find Autos
    • Daily News Autos Screenshot of BMW 3 Series Detail Page
    Candy Red  background card with a black stripe

    Turning Daily News Autos into

    a research and discovery hub

    Doubled page views per visit by redesigning autos

    vertical and integrating a 3rd party API for data

    and photos of every make and model

    (2013 - 2014)

  • Purple background card with a black stripe
    Luna Park Pairs Logo

    Gamifying new connections and

    shared experiences

    Slack integration with monthly random-pairing

    tournaments that quadrupled MAU and

    doubled subscriptions revenue

    (2021-2023)

  • Red background card with a black stripe
    Luna Park on Demand Logo

    Hundreds of Luna Park Games

    at any time, for any need

    Completely new infrastructure supporting games

    on demand that unlocked subscriptions and

    10x'ed users and annual revenue

    (2021-2023)

  • Teal background card with a black stripe
    Luna Park Logo

    Virtual events that remote

    teams actually love

    Proprietary live hosted game show platform

    that uses social gaming to engage teams

    in an increasingly remote world

    (2021-2023)

    • Cell phone with Amino Stories popping out in 3d on a blue background
    Green background card with a black stripe

    Empowering Amino's Creators

    to do what they love

    Creator monetization platform that resulted

    in 1.6 million Stories and thousands of

    Creators making a living on Amino

    (2018 - 2021)

    • Amino Apps Screens
    Dark Purple background card with a black stripe

    Major overhaul of a social media

    app with over a million DAU

    Complete revamp of the Amino mobile app to

    add the Stories feature and a ML-powered,

    personalized user experience

    (2018 - 2021)

  • iPhone frame over a blue background
    • AndandTech Logo
    • Best Reviews Logo
    • LiveScience Logo
    • Newsarama Logo
    • Space.com Logo
    • Tom's Hardware Logo
    • Tom's Guide Logo
    Left side of iPhone frame
    Orange background card with a black stripe

    Optimizing mobile web &

    videos for tech media

    Refactored CMS to optimize over 100k pages for

    mobile web, and upgraded video player to

    dynamically recommend content

    (2018)

  • Blue background card with a black stripe
    Unofficial Cardboard Logo

    From a small eCommerce shop

    to a mobile VR market leader

    Google's first official partner and trailblazer for

    mobile VR headsets that helped build VR

    apps for Fortune 500 brands

    (2014 - 2017)

    • Daily News Auto Screenshot
    • Daily News Autos Screenshot of Find Autos
    • Daily News Autos Screenshot of BMW 3 Series Detail Page
    Candy Red  background card with a black stripe

    Turning Daily News Autos into

    a research and discovery hub

    Doubled page views per visit by redesigning autos

    vertical and integrating a 3rd party API for data

    and photos of every make and model

    (2013 - 2014)

  • Purple background card with a black stripe
    Luna Park Pairs Logo

    Gamifying new connections and

    shared experiences

    Slack integration with monthly random-pairing

    tournaments that quadrupled MAU and

    doubled subscriptions revenue

    (2021-2023)

  • Red background card with a black stripe
    Luna Park on Demand Logo

    Hundreds of Luna Park Games

    at any time, for any need

    Completely new infrastructure supporting games

    on demand that unlocked subscriptions and

    10x'ed users and annual revenue

    (2021-2023)

  • Teal background card with a black stripe
    Luna Park Logo

    Virtual events that remote

    teams actually love

    Proprietary live hosted game show platform

    that uses social gaming to engage teams

    in an increasingly remote world

    (2021-2023)

    • Cell phone with Amino Stories popping out in 3d on a blue background
    Green background card with a black stripe

    Empowering Amino's Creators

    to do what they love

    Creator monetization platform that resulted

    in 1.6 million Stories and thousands of

    Creators making a living on Amino

    (2018 - 2021)

    • Amino Apps Screens
    Dark Purple background card with a black stripe

    Major overhaul of a social media

    app with over a million DAU

    Complete revamp of the Amino mobile app to

    add the Stories feature and a ML-powered,

    personalized user experience

    (2018 - 2021)

  • iPhone frame over a blue background
    • AndandTech Logo
    • Best Reviews Logo
    • LiveScience Logo
    • Newsarama Logo
    • Space.com Logo
    • Tom's Hardware Logo
    • Tom's Guide Logo
    Left side of iPhone frame
    Orange background card with a black stripe

    Optimizing mobile web &

    videos for tech media

    Refactored CMS to optimize over 100k pages for

    mobile web, and upgraded video player to

    dynamically recommend content

    (2018)

  • Blue background card with a black stripe
    Unofficial Cardboard Logo

    From a small eCommerce shop

    to a mobile VR market leader

    Google's first official partner and trailblazer for

    mobile VR headsets that helped build VR

    apps for Fortune 500 brands

    (2014 - 2017)

    • Daily News Auto Screenshot
    • Daily News Autos Screenshot of Find Autos
    • Daily News Autos Screenshot of BMW 3 Series Detail Page
    Candy Red  background card with a black stripe

    Turning Daily News Autos into

    a research and discovery hub

    Doubled page views per visit by redesigning autos

    vertical and integrating a 3rd party API for data

    and photos of every make and model

    (2013 - 2014)

  • Purple background card with a black stripe
    Luna Park Pairs Logo

    Gamifying new connections and

    shared experiences

    Slack integration with monthly random-pairing

    tournaments that quadrupled MAU and

    doubled subscriptions revenue

    (2021-2023)

  • Red background card with a black stripe
    Luna Park on Demand Logo

    Hundreds of Luna Park Games

    at any time, for any need

    Completely new infrastructure supporting games

    on demand that unlocked subscriptions and

    10x'ed users and annual revenue

    (2021-2023)

  • Teal background card with a black stripe
    Luna Park Logo

    Virtual events that remote

    teams actually love

    Proprietary live hosted game show platform

    that uses social gaming to engage teams

    in an increasingly remote world

    (2021-2023)

    • Cell phone with Amino Stories popping out in 3d on a blue background
    Green background card with a black stripe

    Empowering Amino's Creators

    to do what they love

    Creator monetization platform that resulted

    in 1.6 million Stories and thousands of

    Creators making a living on Amino

    (2018 - 2021)

    • Amino Apps Screens
    Dark Purple background card with a black stripe

    Major overhaul of a social media

    app with over a million DAU

    Complete revamp of the Amino mobile app to

    add the Stories feature and a ML-powered,

    personalized user experience

    (2018 - 2021)

  • iPhone frame over a blue background
    • AndandTech Logo
    • Best Reviews Logo
    • LiveScience Logo
    • Newsarama Logo
    • Space.com Logo
    • Tom's Hardware Logo
    • Tom's Guide Logo
    Left side of iPhone frame
    Orange background card with a black stripe

    Optimizing mobile web &

    videos for tech media

    Refactored CMS to optimize over 100k pages for

    mobile web, and upgraded video player to

    dynamically recommend content

    (2018)

  • Blue background card with a black stripe
    Unofficial Cardboard Logo

    From a small eCommerce shop

    to a mobile VR market leader

    Google's first official partner and trailblazer for

    mobile VR headsets that helped build VR

    apps for Fortune 500 brands

    (2014 - 2017)

    • Daily News Auto Screenshot
    • Daily News Autos Screenshot of Find Autos
    • Daily News Autos Screenshot of BMW 3 Series Detail Page
    Candy Red  background card with a black stripe

    Turning Daily News Autos into

    a research and discovery hub

    Doubled page views per visit by redesigning autos

    vertical and integrating a 3rd party API for data

    and photos of every make and model

    (2013 - 2014)


Detailed case study pages coming soon!

Let's connect

Let's connect

Let's connect

Let's connect

Let's connect

Need help with your product vision, strategy, and execution? Just want to talk shop?

Send me a message

Need help with your product vision, strategy, and execution?

Just want to talk shop?

Send me a message

Need help with your product vision, strategy, and execution?

Just want to talk shop?

Send me a message

Need help with your product vision, strategy, and execution? Just want to talk shop?

Send me a message

hello@yusanglee.com

hello@yusanglee.com

hello@yusanglee.com

hello@yusanglee.com

🚀

🚀

🚀

© 2023 Yusang Lee, All Rights Reserved.